What are Core Values and How to Build Them Into Your Culture
February 25, 2025
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Erika Rahman
What are company core values?
Why company values are important
Increased business value
Higher employee engagement
Better recruiting returns
Higher retention
Some of the most common core values
Motivosity’s core values and why we picked them
Love what you do
Serve always
Stay young
How to identify your company values
Look to your mission and vision statements.
Ask your employees.
Brainstorm with key stakeholders.
How to build your company culture around your core values
Get specific and unique.
Make your values clear.
Be authentic.
Lead by example.
Weave them into everything.
Recognize and reward employees who live your values
Improve Company Culture with Motivosity
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About the Author
Erika Rahman is a Product Marketing and Content Specialist at Motivosity. She studied marketing and business management at Utah Valley University. Erika has a broad background—from optometry to trade school administration—giving her a love and understanding for people across industries. She grew up in Northern California and Colorado, and currently calls the Utah slopes home.
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